About us
About us
About us
My mission is to help SDRs become highly successful AEs.
My mission is to help SDRs become highly successful AEs.
I know the journey because I’ve lived it — starting at the very bottom, facing rejection after rejection, and learning the hard way how to turn “no” into “next.”
I know the journey because I’ve lived it — starting at the very bottom, facing rejection after rejection, and learning the hard way how to turn “no” into “next.”
"Through grit, persistence, and relentless improvement, I rose to become an Enterprise Account Executive in just five years."
But I didn’t get there by chance. Along the way, I built systems and methodologies — frameworks for prospecting, mindset, pipeline building, and deal execution — that helped me consistently outperform and accelerate my growth. These aren’t theories; they’re the exact approaches I used in the field every day.
My mission is to give you the tools, structure, and confidence to level up fast, so you can make the leap from SDR to AE and thrive in the role you’ve been working toward.
But I didn’t get there by chance. Along the way, I built systems and methodologies — frameworks for prospecting, mindset, pipeline building, and deal execution — that helped me consistently outperform and accelerate my growth. These aren’t theories; they’re the exact approaches I used in the field every day.
My mission is to give you the tools, structure, and confidence to level up fast, so you can make the leap from SDR to AE and thrive in the role you’ve been working toward.
Ashley Lim
Ashley Lim
Founder & Principal Coach
Founder & Principal Coach
Confidently run full-cycle deals, not just book meetings
Confidently run full-cycle deals, not just book meetings
Ready to Jump into a career in sales?
Take your first step into sales.
Ready to Jump into a career in sales?
Take your first step into sales.
Ready to Jump into a career in sales?